Modern Warfare 2 - PC/360 Player Concerns Won't Deter Sales

There's no question that the games industry is suffering through a bad year.  According to the NPD Group which measures US sales for the industry, sales of games are off of last year's pace by 13%.  

Activision is hoping that their Modern Warfare 2 can turn the industry on its ear.  The hype from both Activision and retailers is strong.  On November 5, Activision had an earnings call, where Activision's leadership outlined a profit of $15 million, versus losing money the year before.  Therefore, Activision is in a strong place now, and with one of the most intense launches of a game EVER, spending close to $200 million for promotions and licensing (according to CEO Bobby Kotick), Activision expects Modern Warfare 2 to perform quite well at retail.  In fact, Michael Pachter of Wedbush Morgan expects sales of 12 million for Modern Warfare 2 by Christmas.

That's a windfall of 1/2 a billion dollars.

Retailers are positively giddy:  "We expect it could be the biggest game of all time."   These are the words of Tony Bartel, marketing VP for GameStop, whose seen more pre-orders for Modern Warfare 2 than any other game they've ever sold.

During an earnings call Activision's President, Mike Griffith, had the following to say:

"We think one of the problems with our PC (releases) on this title in the past is that it has not been as friendly a consumer experience in terms of matchmaking and online play as the consoles have allowed it to be.  Our solution here improves that consumer experience overall by a significant margin. We think the benefits we will see are going to far outweigh any of the negatives that seem to be surfacing."

Despite the complaints, and there are many, it's looking like Modern Warfare 2 could positively REDEFINE blockbuster sales for the game industry.

So, what are the complaints about the game?  (continued on the next page)

 

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