Verizon Tells AT&T "The Truth Hurts" in Response to Lawsuit

Verizon's holiday ads pimping their new mobile / gaming / browsing Android platform have come under legal fire from AT&T.  Today, Verizon responds.  Verizon claims that AT&T is trying to stifle their marketing efforts before the big Holiday shopping season; it's possible that hundreds of thousands of iPhone users may switch away from AT&T to the Android platform for their mobile phone and gaming needs.

The legal filing on Verizon's behalf is quite interesting:  "Remarkably, AT&T admits that the 3G coverage maps--the one thing that is common to all five ads--are accurate and that the ads' express statement that Verizon has "5X More 3G Coverage" than AT&T is true...  In the final analysis, AT&T seeks emergency relief because Verizon's side-by-side, apples-to-apples comparison of its own 3G coverage with AT&T's confirms what the marketplace has been saying for months: AT&T failed to invest adequately in the necessary infrastructure to expand its 3G coverage to support its growth in smartphone business and the usefulness of its service to smartphone users has suffered accordingly. AT&T may not like the message that the ads send, but this Court should reject its efforts to silence the messenger."

Even though Android has been shown to be a relatively good gaming platform, Verizon's ads solidifying The Droid as one of the "must have" devices of the season are welcome.  Widespread adoption will ensure plenty of good gaming to come for years. 

Clearly, however, AT&T, Apple, and the iPhone elite won't give up without a fight.

Verizon, seeing some success with their Droid attack ads against the iPhone, have amped up their competitive message again, with this "controversial" ad calling AT&T's 3G service inferior to Verizon's. 
 

I think it's pretty funny that they mimicked the animation style perfectly - cool commercial.

The maps used in this ad are identical to earlier commercials, showing that Verizon has more 3G coverage than AT&T.  AT&T is currently suing Verizon because they believe that Verizon is misrepresenting their network (where they have 2G coverage, rather than no coverage).

Here are some other commercials, like the one where the naughty kid gets an AT&T phone:

Or this commercial, running Elvis' Blue Christmas:

 3D Super-G StuntRussian Roulette for Android  (Android) | Checkers for Android  (Android) | Chess for Android  (Android) |

 

Comments

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larsoncc, 11/17/2009 10:43:59 AM

Score: 0  

Mobile System War: GO!

I never thought I'd see a mobile system war on this scale.  Here we are, just a few months out from the PSP Go launch, and no one is saying WORD ONE about it.  All of the mobile gaming action, the system war - it's all happening on cell phones.

And the consequences of making the wrong decision here are exactly like it was when you were a kid!  No one is going to have 2 different phones!  You're stuck with your phone for TWO YEARS, with no hope of doing anything else.

And the companies involved - at least 2 per platform; the carrier and the device OS maker, and sometimes even a device maker too.  High stakes.

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