In 2006, AMD aquired ATI Technologies (ATI). Later this year, AMD will begin transitioning product brands to the AMD logo, which affects Radeon and FirePro graphics cards. See above for the new logos being used.
AMD has conducted branding research, and come to the following three conclusions (taken directly from their presentation slides):
"Recent surveys of 'descrete graphics aware' respondents in teh US, UK, Germany, China, Japan, Brazil, and Russia revealed that:
- AMD preference triples when respondent is aware of ATI-AMD merger
- AMD brand stringer than ATI vs. graphics competitors
- Radeon and Fire Pro brand awareness and consideration very high
Results indicate 'permission' to consolidate. under the AMD brand"
In addition to surveys indicating that the NVidia brand stands less of a chance against the AMD brand (than the ATI brand), AMD has been consolodating several physical facilities. The transition to the AMD brand not only reflects a better position against competitors, it represents the final stage of merger of the two companies.
OEMs will be able to brand the graphics without the AMD logo, see the bottom two graphical examples (only Radeon or FirePro are visible, rather than also having the AMD logo). Likewise, starting in 2011, if your computer has all AMD parts (graphics and processor), you can display the AMD Vision logo, which replaces a combined 8 previous logos. The simplified branding message will ease marketing efforts across the board for OEMs, AMD, and computer retailers.
Sort By:
No comments were found for this thread.