Nintendo announced today that the price of the Nintendo DSi and DSi XL would be lowered to $149.99 and $169.99 respectively, starting on September the 12. While Nintendo doesn't seem to be responding to competitive pressure (because the PSP price point hasn't moved), they have seen lower than expected sales for DS units over the past few months.
In a statement, Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing said “We know shoppers want to get the maximum value out of every dollar they spend, Our new Nintendo DSi prices make it easier than ever for consumers to access the tremendous variety of games, applications and social tools on the Nintendo DSi and Nintendo DSi XL systems.”
The start of the Holiday season draws near, and as such, one could speculate that this new price point will enable new promotional deals and / or bundles as December draws near. This is likely to be the last Holiday season where the DS family of systems is pushed, as the Nintendo 3DS is being prepped for release next year.
There are over 1,300 games available for the Nintendo DSi / DS family. Additionally, the DSi and DSi XL have over 200 games in their downloadable stores. The most popular games include the Dragon's Quest line, as well as New Super Mario Bros, the Pokemon series (Pokemon Ranger: Guardian Signs becomes available in October), and what may be the best version of Mario Kart available. Both the DSi and DSi XL feature larger screens than their DS Lite cousin, as well as cameras on the front and back of the systems. All of these games will be compatible with the Nintendo 3DS, which has a DS cartridge port, and also features dual screens.
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